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About Logos Press
Aristotle's The Art of Rhetoric
describes the elements of persuasion:
- Ethos is an appeal to the authority of the
author, compelling the audience to believe the arguments presented.
- Pathos is an appeal to emotion, using metaphors,
storytelling, or other emotional appeals to move an audience.
- Logos is Aristotle's most important appeal, the appeal to
reason. More than a simple argument based on logic, logos
refers to thought plus action.
Expanding from Covino and Covino's Rhetoric:
Concepts, Definitions,
Boundaries,
just as ethos movies an audience by activating their faith in the
credibility of the rhetor and pathos stimulates their feelings
and seeks a change in their attitudes and actions, so logos,
accompanied by the other two appeals, mobilizes the powers of
reasoning.
Logos Press is a niche publisher focusing on text and reference
books
guiding actions based on knowledge and experience.
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